The 2026 Edition

The Global Destination for Swim & Resort Fashion

Where fashion, culture, and coastal energy collide. The world's most iconic swim and resort brands, one unforgettable week in Miami.

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About the Week

Miami Swim Week®: The Shows

Miami Swim Week®: The Shows is the globally recognized annual platform where the swimwear and resort fashion industry convenes. Each year, the event brings together leading designers, emerging brands, international buyers, credentialed press, and consumers across a multi-day program of runway presentations, trade exhibitions, industry panels, brand activations, and cultural programming. Rooted in Miami Beach since its founding, Miami Swim Week®: The Shows serves as the central point on the global swim and resort fashion calendar, advancing the business of swimwear while anchoring Miami's role as a fashion capital.

The platform's curated roster spans established international labels, independent designers, Latin-Caribbean brands, and emerging voices, including past participants such as Sports Illustrated Swimwear, Nicole Miller, Honey Birdette, Maaji, Oh Polly, Melissa Odabash, Cupshe, Ema Savahl, Grayven, among others.

Runway, trade, media, and citywide culture.

ADG Swimwear

Autty Simone

The Framework

Three principles shape how the week connects designers, buyers, media, and audiences.

Our Vision

Miami Swim Week® is committed to advancing sustainable practices and socially responsible business within the global swimwear industry, supporting the growth of the swim and resort fashion community in Miami and beyond.

Our Mission

Miami Swim Week® fosters a sustainable future in fashion while creating social and economic benefits in the communities where it operates. Through creative and diverse programming, the organization advances responsible engagement across the swimwear and fashion industry.

The Platform

As the flagship annual event on the global swimwear calendar, Miami Swim Week®: The Shows serves as the industry's central platform, connecting designers and brands with buyers, press, and audiences through runway presentations, the Hammock trade exhibition, and a full program of swim and resort fashion events.

The Venue

Mondrian South Beach

Where ocean views meet iconic runway. Set on the waterfront of Biscayne Bay, the Mondrian South Beach is our official home for shows, parties, and unforgettable Miami moments. A runway is purpose-built over the pool deck, turning the water's edge into the most photographed catwalk in the world.

50+: Runway Shows
150+: Models
20+: Venues
17,350: Attendees
7.4M: Social Views

Featured Films

Runway highlights

A tighter edit of casting, runway, and backstage beauty moments from the 2026 season.

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Model Casting

Strawberry Moon Casting

Pool-deck casting, walk tests, and the pre-show energy that shapes the runway.

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Runway Recap

Miami Swim Week Montage

A fast-cut edit of runway movement, crowd energy, and the season's most cinematic moments.

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Beauty Reel

Axel Makeup Artist

Behind-the-scenes beauty details from the chair to the camera flash.

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Beyond the Runway

Events, activations, and citywide momentum

A compact look at the programming around the runway, from wellness and receptions to showrooms and after-parties.

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Swim Fit · Wellness

The Swim Fit wellness program returns with a series of fitness and mindfulness activations running May 27 through May 31, part of Miami Swim Week's expanding commitment to health and movement programming.

Gifting Suites

Gifting suites are reserved for a curated guest list selected by official Miami Swim Week® brand partners, providing access to premium products from featured sponsors.

Creator & Industry Receptions

The 2026 program includes a series of curated receptions and private gatherings for content creators, media, and industry leaders, fostering engagement within the global fashion and creator community.

Conscious Beauty Lounge

Dedicated beauty lounges hosted by featured brand partners offer complimentary product experiences focused on wellness-driven self-care, integrated into the week's official programming.

Retail Showrooms

Dedicated retail showrooms open to buyers, press, and select trade attendees throughout the week, offering direct access to the season's featured collections.