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Miami Beach and the Miami Swim Week community

Our Story

Miami Swim Week®

The largest swim festival globally, setting the stage for swimwear trends, fashion, and Miami culture.

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Founded in Miami
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Global Fashion Platform
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Swim & Resort

About Us

Miami Swim Week®: The Shows

Miami Swim Week®: The Shows is the globally recognized annual platform where the swimwear and resort fashion industry convenes. Each year, the event brings together leading designers, emerging brands, international buyers, credentialed press, and consumers across a multi-day program of runway presentations, trade exhibitions, industry panels, brand activations, and cultural programming. Rooted in Miami Beach since its founding, Miami Swim Week®: The Shows serves as the central point on the global swim and resort fashion calendar, advancing the business of swimwear while anchoring Miami's role as a fashion capital.

The platform's curated roster spans established international labels, independent designers, Latin-Caribbean brands, and emerging voices, including past participants such as

Past participants include: Sports Illustrated Swimwear, Nicole Miller, Honey Birdette, Maaji, Oh Polly, Melissa Odabash, Cupshe, Ema Savahl, Grayven.

Miami Swim Week editorial portrait

What Guides Us

Vision, mission, platform

Our Vision at Miami Swim Week

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Our Vision

Miami Swim Week® is committed to advancing sustainable practices and socially responsible business within the global swimwear industry, supporting the growth of the swim and resort fashion community in Miami and beyond.

Our Mission at Miami Swim Week

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Our Mission

Miami Swim Week® fosters a sustainable future in fashion while creating social and economic benefits in the communities where it operates. Through creative and diverse programming, the organization advances responsible engagement across the swimwear and fashion industry.

The Platform at Miami Swim Week

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The Platform

As the flagship annual event on the global swimwear calendar, Miami Swim Week®: The Shows serves as the industry's central platform, connecting designers and brands with buyers, press, and audiences through runway presentations, the Hammock trade exhibition, and a full program of swim and resort fashion events.

Miami Swim Week community event

Beyond the Catwalk

Fashion as a living city experience

Miami Swim Week® extends beyond runway shows into trade, wellness, beauty, retail, media, culture, hospitality, and social-impact programming.

The result is a week that serves the business of fashion while celebrating the energy and diversity of Miami Beach.

Runways
50+
Partner venues
20+
Annual setting
Miami Beach